This has, categorically, been the summer of Love Island. Despite being an annual fixture since 2015, this year’s Love Island has utterly steamrolled popular culture: it has become mainstream popular culture.
2018 was the year that the broadsheets couldn’t ignore it: MacBook anthropologists mused about attachment theory and heteronormative personality tropes and generation-Insta – before finishing with something like, ‘or maybe we just like watching semi-naked hotties getting it…